A Brief History of Better Homes & Gardens
Better Homes and Gardens magazine, one of America’s most iconic publications, has been a cornerstone in the world of home improvement, gardening, cooking, and interior design since its inception in 1922. Founded by Edwin Meredith, a former U.S. Secretary of Agriculture, the magazine was created with a vision to provide practical and inspiring advice to homeowners.
From its earliest issues, Better Homes and Gardens established itself as a reliable resource for American families, featuring articles on home maintenance, gardening techniques, and simple yet delicious recipes. Its practical advice and beautiful illustrations resonated with a growing audience, propelling the magazine to significant popularity.
During the 1930s and 1940s, the magazine adapted to the changing times, offering guidance on home efficiency and frugality during the Great Depression and World War II. It became a trusted companion for readers looking to make the most of their resources while maintaining a comfortable and stylish home.
The post-war era of the 1950s and 1960s saw a boom in suburban living, and Better Homes and Gardens responded with content that celebrated the burgeoning American Dream. The magazine expanded its focus to include interior design tips, landscaping ideas, and innovative home projects, reflecting the desires of a nation eager to build and personalize their homes.
In the following decades, Better Homes and Gardens continued to evolve, embracing the latest trends and technologies. The 1970s and 1980s saw a rise in environmental awareness, and the magazine incorporated eco-friendly gardening and sustainable living practices into its pages. As digital media emerged in the late 20th and early 21st centuries, Better Homes and Gardens adapted once again, launching a robust online presence to complement its print edition.
Recognizing the natural synergy between its content and the real estate market, Better Homes and Gardens expanded into real estate in 2007 with the launch of Better Homes and Gardens Real Estate, a subsidiary of Realogy (now Anywhere Real Estate). This venture combined the magazine’s expertise in home design and improvement with real estate services, offering a comprehensive brand experience for consumers. The real estate branch leverages the trusted name of Better Homes and Gardens, providing clients with innovative tools, resources, and a network of experienced agents to help them buy and sell homes.
Today, Better Homes and Gardens remains a beloved publication, blending its rich heritage with contemporary content. It continues to offer readers expert advice on home improvement, garden care, and culinary delights, all while maintaining the warm, accessible voice that has defined it for over a century. Simultaneously, Better Homes and Gardens Real Estate extends this legacy by helping families find and create their dream homes, underscoring the brand’s commitment to improving every aspect of home life. The magazine’s enduring success and its expansion into real estate are testaments to its ability to evolve with the times while staying true to its mission of helping readers create better homes and gardens.
